What is Commercial Photography?

​Commercial photography is an aspect of marketing and advertising that highlights a product’s appeal and presents it effectively to a target market. Used in both online and offline marketing, this is a proven and tested strategy that increases product appeal and reaches the audience better. 

In the present age of laptops and smartphones, people spend less time listening to the radio and watching TV, and more time browsing online using their phones. ​​Because of the numerous advancements in technology, this caused a positive effect on mass media and made broadcasting easier. 

Producing commercials and print ads that actually appeal to the public means dedicating much time and effort in perfecting angles, finding the right location, and capturing the very essence of the product to effectively sell it to the market.
This type of photography service plays a significant role in marketing and advertising; it can be seen as an aspect that can make or break a product, which is why most entrepreneurs do not compromise on service providers.
Always opt for the best; this will go a long way in promoting products, services, and most especially, the brand itself. Make your brand a household name through exceptional marketing strategies that are uniquely your own.
Because you deserve only the best for your business, choose the number one team for your photography and videography needs.
​James Allen Media offers commercial photography for all products and services. Using only the best equipment and the latest technology in photography, we guarantee sharp, gorgeous images that significantly boost your product’s visual appeal and best features. Your products will be put on a spotlight where they belong through our commercial photography services.

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Origin of Commercial Photography

Also known as advertising photography, commercial photography has been around since the first World War. The very first permanent photograph was taken during the 1820s, which sparked an interest in photography among everybody. Because of this interesting and exciting discovery, more studies were conducted, specifically for improving cameras. These studies also involved research on the process of taking photos and having them developed.
Going back to the history of commercial photography, it was said to be used to disseminate information on products and at the same time promote the brand in hopes of increasing sales. There wasn’t too much creativity involved then; it was a simple point and shoot method and for a time, it worked fine.
Seeing as how this approach was successful, advertisers decided to experiment further by exploring angles, lighting, and backgrounds. Hence, the beginnings of a new, creative industry and the birth of commercial photography.
Art and advertising became a strong factor in business and services. Nowadays, advertisers take a lot of inspiration from vintage commercial photographs. They even mirror the look of the first advertisements. This creates a positive response among the market as it is different from the usual modern take on marketing and advertising. ​​Professionals manipulate lighting and effects to achieve photographs inspired by the earlier decades. 
​Because we are fortunate to be surrounded by various methods and techniques in photography and cinematography, ​it is easier to achieve the desired look.
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Benefits​ OF COMMERCIAL PHOTOGRAPHY

Marketing and advertising is a highly competitive field. Brands rely heavily on these two industries to introduce their products and services to an audience, specifically their target market. Living in such modern times introduces countless ways to innovate and promote one’s brand effectively. However, this means your competitors are highly visible to your audience, too. Since everything is accessible with just a few taps on your smartphone screen or a few ​

clicks on your laptop, you’ll want to grab your market’s attention in the crucial first seconds they stay on your page. If the look and feel of your site is not to their liking, they will immediately switch to other websites. Print advertisement has the same dilemmas, too. ​When an ad is not eye-catching and its content is not compelling, readers will turn the page and not bother going back to peruse. This brings us to the benefits of good commercial photography. 

A perfect execution of advertising photography will bring positive results:

1. increased retention rate
   
2. a growing audience
   
3. a brand rising to the top
   

​You can appeal to your audience with a simple photo that holds massive appeal. 
Commercial photography will also give your brand a trademark:

1. a signature look
   
2. a unique vibe, something that is truly and unmistakably your own. 
   

Preserve your brand’s reputation and continue delivering excellence to the public with attractive images that, with one glance, can educate your audience on the selling points and prompt them to remain loyal to your brand.
Perfect lighting, flawless shots, and the right angles will go a long way. Not only will you be sending a positive message to your target market, but you’ll also be associating excellence with your brand or service.
A single image holds tremendous power in marketing and advertising. Maintain a strong presence in the field with the help of James Allen Media. You deserve flawless results and that’s precisely what our team of professionals can provide--striking images that boldly present your product and brand to the people. These are the primary advantages of perfectly executed commercial photography—​reaching out to an audience, speaking to an audience, and keeping the audience hooked. ​